Gabe Gemignani

Is Google Testing A New Feature? Showing Recommendations from Friends of Friends

If this is a new Google feature, the marketing takeaway is clear: Make sure that it is easy for visitors on your website to like your content, tweet your content, or share it with their friends. The social circles that are being used by Google are growing quickly and it’s not just a searcher’s friends that can influence social recommendations, but their friends. Also, if you serve a special niche audience as well, ask the thought leaders with large social networks in your niche to like or tweet your content as well. Their wide-reaching social network will help inform and recommend your content to potential customers searching in your niche…